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New Year, New Goals: How Understanding Capital Gains Can Shape Your Financial Future

As the New Year kicks off, you’re probably setting ambitious goals. Maybe you want to crush your sales targets, hit a new income milestone, or even tackle those fitness challenges you’ve been putting off. 


But let’s not forget about another critical goal: growing and protecting your wealth. And here’s where understanding capital gains—especially long-term capital gains—can make all the difference.


Think of it this way: setting goals is about playing the long game. The same goes for building wealth. Long-term capital gains reward patience, just like your biggest wins come from consistent effort. 


So, let’s dive in and break it all down so you can keep more of your hard-earned money and make smarter financial moves this year.


What Are Capital Gains?


Before we dig into the details, let’s start with the basics. A capital gain happens when you sell something (like stocks, real estate, or another investment) for more than what you paid for it. That difference—the profit—is your capital gain.


For example, let’s say you bought some stock for $10,000 and later sold it for $15,000. That $5,000 profit? That’s your capital gain.


Simple enough, right? But here’s where things get interesting: not all gains are treated equally when it comes to taxes. The IRS splits capital gains into two categories: short-term and long-term, and the tax you pay depends on which bucket your gains fall into.


Short-Term vs. Long-Term Capital Gains: The Key Differences


Here’s the deal:

  • Short-term capital gains apply to investments you’ve held for 1 year or less before selling.

  • Long-term capital gains apply to investments you’ve held for more than 1 year before selling.


Why does this matter? Because the IRS taxes these gains very differently.


Tax Rates: Short-Term vs. Long-Term

  • Short-term capital gains are taxed at your ordinary income tax rate. For high earners like you—pulling in over $300,000—that could mean a tax rate of 35% or more. Ouch.

  • Long-term capital gains, on the other hand, are taxed at special, lower rates. For most high-income earners, the long-term capital gains rate is 20%, plus an additional 3.8% net investment income tax. That’s still significantly better than the short-term rate.


Quick comparison:


Sell too quickly? You could lose up to 40% of your profits to taxes. Hold on longer? You might only lose about 23.8%. The math speaks for itself.


Why Long-Term Gains Are Like a Winning Sales Strategy


Think of short-term gains as those quick, one-off deals that don’t move the needle much. Sure, they feel great in the moment, but they don’t build lasting value. Long-term gains, however, are like nurturing a high-value client relationship. It takes time, patience, and strategy—but the payoff is so much sweeter.


When you play the long game with your investments, you’re not just reducing taxes. You’re also giving your money more time to grow and compound. That’s how wealth is built.


When Should You Take Short-Term Gains?


Now, I know what you’re thinking: “Should I never sell in the short term?” Not exactly. There are times when taking short-term gains makes sense:

  1. Your investment isn’t performing. If it’s dragging your portfolio down, cutting it loose might be worth the tax hit.

  2. You need cash for a major goal. Maybe you’re ready to buy property or fund a business venture.

  3. You’ve offset the gain. If you have losses in other investments, you can use them to offset short-term gains and reduce your tax bill.


Pro Tips for Managing Capital Gains


Here are some practical strategies to help you stay ahead:

  1. Know the holding periods. Keep track of when you buy investments so you can avoid accidentally triggering short-term gains.

  2. Use tax-advantaged accounts. Investments in IRAs or 401(k)s grow tax-deferred, meaning no capital gains taxes while your money compounds.

  3. Harvest your losses. If an investment drops in value, selling it can offset other gains, reducing your tax burden.


Capital Gains and Your 2025 Goals


]Here’s the bottom line: Understanding capital gains isn’t just about saving on taxes. It’s about aligning your financial decisions with your long-term goals. Think of your portfolio as part of your overall strategy to build a future where you have more freedom, less stress, and (let’s be honest) fewer checks written to Uncle Sam.


As you set your goals this year, remember: wealth-building is a marathon, not a sprint. Play the long game with your investments, and you’ll be well on your way to a stronger financial future.


Final Thought


Tax season is right around the corner, but the smart moves you make now can set you up for a winning 2025. Whether it’s holding onto an investment a little longer or taking advantage of tax-loss harvesting, every small decision adds up.


If you’re not sure where to start, let’s talk. My goal is to help elite sales professionals like you not only earn more but also keep more. And if we can make Uncle Sam take a smaller slice?


Even better.


Here’s to a prosperous year ahead!


Ready to make smarter moves with your money? Schedule a free tax and wealth strategy session today and let’s craft a plan that works for you.




Whenever you’re ready, here are a couple of ways in which I can help you save money on your taxes:


  1. Book a free Strategy Call: Provide me with some financial information before the call and in 45 min to an hour I’ll give you every strategy, tactic, tool, and adjustment I’d make to your financial life to help you pay thousands less in taxes and build wealth faster.

  2. Book me as a Keynote Speak: In my talks I share the practical strategies, principles, and rules anyone can adopt to save them thousands of dollars a year on taxes and build wealth more quickly.  

  3. Start working together: Feel like you've read enough and are ready to get some help implementing the things we talk about here in this newsletter? Respond to this email letting me know and we can talk about next steps.


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